LONDON, UK, October 17, 2006 -
Turner Broadcasting and Nokia today announced that high-quality content from
Turner's Cartoon Network is being made available for consumer downloads through
the Nokia Content Discoverer client, embedded in millions of Nokia devices
currently available in markets around the globe.
Under a multi-country agreement between the companies,
mobile subscribers will be able to browse, download and purchase over-the-air
Cartoon Network games, video clips, and other content from a dedicated Cartoon
Network mobile content "storefront" available to consumers through
the device-resident Nokia Content Discoverer client, part of Nokia's complete
mobile content ecosystem.
A wide selection of popular Cartoon Network favourites -
ranging from the sweet-talking, bicep-bulging Johnny Bravo sweeping the ladies
off their feet to the scientific world of Dexter's Laboratory - will be offered
as part of the Nokia Content Discoverer service, which Nokia developed and
maintains.
The new agreement provides a simple method for people to
quickly access and enjoy Cartoon Network entertainment on buses, at school or
in the office, according to Phil Lawrie, Vice President, Commercial
Distribution & Digital Media Sales, Turner Broadcasting.
"Turner is delighted to offer a Cartoon Network catalogue
as part of the exciting Nokia Content Discoverer initiative," said Mr.
Lawrie. "Accessing and buying mobile content can often be challenging for
the end-user. Having an embedded showcase for our Cartoon Network content as
part of Nokia Content Discoverer will eliminate these barriers and provide a
shop window for games, video clips, wallpapers and much more in the future. In
a nutshell, it's content purchase made easy - with a positive commercial
outcome for all stakeholders: Turner, Nokia and the network operator. And our
consumers will now be just a few key-strokes away from Cartoon Network favourites
like The Powerpuff Girls and Dexter's Laboratory."
"Offering popular entertainment from Cartoon Network
will greatly enhance the value of the Nokia Content Discoverer program to
network operators and to the end consumers," commented Brad Brockhaug,
Director, Business Development and Channels, Forum Nokia, Nokia's global
developer program. "We're excited by the addition of this outstanding new
content catalogue and look forward to working closely with Turner Broadcasting
to address the enormous opportunities for content consumption in the global
mobile marketplace."
Territories covered under the agreement include: United
Kingdom, France, Italy, Germany, Spain, Belgium, The Netherlands, Finland,
Sweden and Norway.
Nokia Content Discoverer facilitates easy access to
downloadable content by mobile subscribers through a collection of shopping
mall "stores" run by branded content providers, leading content
aggregators and mobile service providers. Operators are able to build their own
branded mobile shopping mall, with better positioning of content and the
presence of the operator's brand on the device, generating higher adoption.
Consumers' experience of content shopping is greatly enhanced through Nokia
Content Discoverer's advanced on-device caching of content catalogue metadata
which allows free browsing of the content stores in the mobile mall, as well as
automatic content updates, integrated preview/prelisten and proficient content
installation capabilities.
Nokia Content Discoverer is currently embedded in select S60
and Series 40 devices available in the global marketplace, including the
Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries
devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and
Nokia 3250 handsets currently available in mainland China and on Nokia 6131
devices in China and other Asia-Pacific markets. Nokia Content Discoverer is
expected to be in the hands of over 20 million consumers worldwide by the end
of 2006.
About Turner Broadcasting
Turner Broadcasting System (TBS) Europe Limited delivers some of the world's most successful and well-known news and entertainment brands - CNN, Cartoon Network, TCM (Turner Classic Movies), Toonami and Boomerang - across approximately 100 countries in Europe, Africa and the Middle East. Alongside its TV channels TBS is at the forefront of developing its brands through the internet, broadband, wireless, DVD, e-commerce, merchandising, cinema, publishing and every other available platform.
Source: Nokia press release
